品牌故事
PRODUCT STORY
乔治英伦品牌故事----Brand story of engeorg
乔治英伦品牌源起于1999年的英国，由乔治•加菲尔德一手创办。乔治从小就生长在一个温馨美满的英伦文化家族里，父亲是一名严谨的大学历史教师，主要研究和教授英国独有的英伦文化，母亲则是一位以英伦风著称的裁缝，裁剪加工出来的衣服，具有浓厚的英伦风范。在这样典型的英伦家庭背景下，乔治对英伦文化产生了深深的迷恋以及追崇之情，并且从小就非常注重穿着打扮和个人修养，于举手投足间，尽显优雅绅士风度，他向往着从容不迫、舒适自在的生活。
1995年，主攻设计专业以及辅修管理学专业的乔治，以优异的成绩从设计学院顺利毕业。之后几年，乔治奔波于与设计相关的行业当中，相继换了几份工作。这几份工作虽然做起来得心应手，也积累了很多设计方面的知识与经验，但是每天起早贪黑忙忙碌碌的上班生活，与乔治想要的生活状态还相差甚远。有一天，乔治在美发店理发时，看着镜子里的自己，思索着人生该何去何从？而当想到家庭、未来以及所学专业的时候，乔治心想：为什么我不能结合自己的所学，来继承父母的优良品质以及发扬绅士风度的英伦文化呢？经过此次的自我反问之后，接下来的一两年时间里，乔治通过慎重的考虑、研究、考察以及准备工作，在家人和朋友的支持与帮助之下，开创了具有英伦气质的美妆品牌——乔治英伦。
在创立品牌公司之初，乔治将全部精力都专注于美发造型的开发设计上。他将在学校和工作中学到的设计以及管理知识，在原有的优秀美发造型基础上，根据英国人独有的审美观，结合消费者以及市场的需求，融入多远前沿时尚元素，打造出了造型多变、靓丽多彩，以及颇具英伦绅士贵族风范的美发造型系列，在当时引起了不小的轰动，引领了新一轮的时尚潮流。从此，经过几年时间的立足与发展，乔治英伦迅速风靡于英国的年轻群体，并逐渐成为英伦靓丽造型领域的开创品牌。
现如今，乔治英伦与时俱进、开拓创新，以强大的企业实力以及品牌影响力，不断开发和拓展新的美妆服务项目，力求以多样的服务项目覆盖不同的消费群体，实现全面发展的品牌目标。
engeorg brand originated in Britain in 1999, founded by George Garfield hand. George was born and grew up in British culture a warm and happy family, the father is a rigorous university history teacher, research and professor of English unique British culture, the mother is a tailor to British style known, cutting out clothes, with strong British style. In such a typical British family background, George had a deep fascination and pursue love of British culture,and since the childhood very attention to dress and personal accomplishment, In the behavior between, filling the elegant gentleman his longing for the leisurely and comfortable life.
In 1995, the main design major and minor management professional George, with honors from the Graduate School of design. After a few years, George go to design related industries, have changed several jobs. These work although it is handy, but also accumulated a lot of design knowledge and experience, but from dawn to dusk every day busy work life, and George want life also differ very far. One day, George in the barber salon, looking at herself in the mirror, thinking of life should decide on what path to follow? And when the family, the future, and specialty, thought George thought: why I cannot combine their own learning, to inherit their parents' excellent quality and promoting the British gentleman culture it? After the self question, over the next few years, George through careful consideration, research, study and preparation, under the support and help from family and friends, creating a British temperament beauty brand -- engeorg.
At the beginning of the creation of the Brand Company, George will all focus on the development and design of hair styling. He will arrive in schools and in the workplace, School of design and management knowledge, in the original good hair styling based, according to the British people's unique aesthetic, combined with consumers and the needs of the market, into the far edge of fashion elements, to create a shape changing, beautiful and colorful, and quite British nobility and gentry demeanor hair styling series, at the time caused no small sensation, leading the fashion trend of a new round. Since then, after a few years time based and development, engeorg quickly swept in the UK, younger age groups, and gradually become the British beautiful modeling field to create a brand.
Now, engeorg to keep pace with the times, pioneering and innovative, with strong strength of enterprises and brand influence, will continue to develop and expand new beauty services, strive to various service items covering different consumer groups, the realization of the goal of all-round development of the brand.
乔治英伦品牌简介----Enterprise profile of engeorg
创立于1999年的乔治英伦，是一个以造型多变、靓丽多彩著称于世的英伦风美妆品牌，主要经营美发造型、秀发护理、美甲造型、美甲养护以及美容美体等众多服务项目。自成立以来，品牌坚持走改革创新的发展路线，重视品牌形象的塑造与维护，对每一次的创新设计和项目服务都极为认真严谨，以确保让客户期望而来、满意而归。
乔治英伦在“积极进取、开拓创新、高效务实、追求卓越”的品牌精神支撑下，不断加强品牌建设和员工的培训工作，以专业的团队、专业的技术、专业的服务，以及优良的品质保证和完善的会员体制，服务于大众。经过几十年的不断发展与壮大，乔治英伦现已形成庞大的品牌体系，在亚洲、欧洲等国家和地区都拥有着深远的品牌影响力。
engeorg was founded in 1999, is a to model changeable, beautiful and colorful known to the world of British style beauty brands, mainly manages hair styling, hair care, nail art, nail maintenance and beauty many services. Since its inception, insist on brand walked the route of development of reform and innovation, pay attention to brand image building and maintenance, for every time of innovative design and project services are extremely serious, to ensure that customer expectations, satisfaction and return.
Under the support of engeorg in "proactive, pioneering and innovative, pragmatic and efficient, the pursuit of excellence," the spirit of the brand, we strengthen brand building and staff training, to professional team, professional technology, professional service and excellent quality assurance and perfect will member system, service at the masses. After decades of continuous development and grandness, engeorg has formed the huge brand system, in Asia, Europe and other countries and regions have a profound influence on the brand.
乔治英伦品牌诠释----Brand interpretation of engeorg
品牌特性--brand characteristics
品味多彩人生，也要让秀发以及身体享受家一般的温暖呵护及保养。乔治英伦一直致力于美妆行业的探索与创新，并以诚挚认真的服务态度、专业的造型设计师队伍、科学有方的养护方式以及强大的品牌管理团队，造就出如绅士一般拥有优雅英伦风范以及时尚大方的品牌气质。
不拘泥于现实的条条框框，敢于打破传统的束缚，大胆利用最新潮流元素，合理搭配新潮时尚玩物，让个性得以解放，彰显天然美感，这就是乔治英伦独有的品牌特性。
Enjoy a colorful life, but also to let the hair and the body to enjoy the warmth of the general home care and maintenance. engeorg has been working to explore and innovate in the beauty industry, and to the conservation of the earnest attitude, professional designer team, scientific square and powerful brand management team, creating such as gentleman has an elegant British style and fashion party brand temperament.
Does not rigidly adhere to the rules of reality, the courage to break the shackles of the traditional, bold use the latest fashion elements, rational collocation of trendy plaything, and personality to be liberated, can highlight the natural beauty, this is engeorg's unique brand identity.
品牌定位--brand positioning
成立之初，乔治英伦便以多变的时尚造型、得体的靓丽风格特点闻名，且经过长时间的沉淀与成长，更是成就了一股时尚典雅的英伦风潮，彰显出强大的品牌实力，以及独具一格的品牌定位。
乔治英伦主要以“青春靓丽范、时尚达人范、都市丽人范、国际潮流范、优雅大方范”五大美发、美甲以及美容美体等服务系列，目标消费人群几乎涵盖了各大年龄层，这更加体现出乔治英伦全面发展、做大做强的品牌战略。
Was first established, famous engeorg with changeable fashion modeling, decent beautiful style and after a long time of precipitation and growth is achievements of a stream of fashionable and elegant British trend, demonstrated the strong brand strength, and the unique style of brand positioning.
engeorg mainly to "Young beautiful style、Fashion icon style、Urban beauty style、International trend style、Elegant and generous style" five hair, nail and beauty services, target consumer groups covers almost all ages, which reflect a more engeorg full development, bigger and strong brand strategy.
乔治英伦品牌文化----Brand culture of engeorg
【核心价值观】
品牌使命：提供精致服务，优享品质生活
品牌愿景：成为靓丽英伦风范造型领域的开创者
经营宗旨：信誉第一、品质为上
品牌精神：积极进取、开拓创新、高效务实、追求卓越
【发展战略】
管理理念：以人为本、全面发展、注重细节、精益求精
人才理念：诚实守信、唯才是举、阳光踏实、勤奋好学
服务理念：热情、大方、舒适、高效
合作理念：真诚实意、相互学习、共同成长、互利互赢
【Core values】
Brand mission:Provide exquisite service, enjoy the quality of life
Brand vision:Become a pioneer of beautiful British style modeling field
Business purpose:Reputation and quality as the first
Brand spirit:Proactive, pioneering and innovative, efficient and pragmatic, the pursuit of excellence
【Development strategy】
Management idea:People oriented, all-round development, attention to detail, and strive for perfection
Talent idea:Honest and trustworthy, meritocracy, steadfast, diligent sun
Service concept:Warm, generous, comfortable and efficient
Cooperation idea:Good faith, mutual learning, mutual growth, mutual benefit and mutual benefit
