品牌文化

BRAND CULTURE

乔治英伦品牌文化----Brand culture of engeorg

 

 

        【核心价值观】


                品牌使命:提供精致服务,优享品质生活


                品牌愿景:成为靓丽英伦风范造型领域的开创者


                经营宗旨:信誉第一、品质为上


                品牌精神:积极进取、开拓创新、高效务实、追求卓越

 

        【发展战略】
                管理理念:以人为本、全面发展、注重细节、精益求精


                人才理念:诚实守信、唯才是举、阳光踏实、勤奋好学


                服务理念:热情、大方、舒适、高效


                合作理念:真诚实意、相互学习、共同成长、互利互赢

 

        【Core values】
                Brand mission:Provide exquisite service, enjoy the quality of life


                Brand vision:Become a pioneer of beautiful British style modeling field


                Business purpose:Reputation and quality as the first


                Brand spirit:Proactive, pioneering and innovative, efficient and pragmatic, the pursuit of excellence

 

        【Development strategy】
                Management idea:People oriented, all-round development, attention to detail, and strive for perfection


                Talent idea:Honest and trustworthy, meritocracy, steadfast, diligent sun


                Service concept:Warm, generous, comfortable and efficient


                Cooperation idea:Good faith, mutual learning, mutual growth, mutual benefit and mutual benefit


乔治英伦品牌诠释----Brand interpretation of engeorg

品牌特性--brand characteristics
        品味多彩人生,也要让秀发以及身体享受家一般的温暖呵护及保养。乔治英伦一直致力于美妆行业的探索与创新,并以诚挚认真的服务态度、专业的造型设计师队伍、科学有方的养护方式以及强大的品牌管理团队,造就出如绅士一般拥有优雅英伦风范以及时尚大方的品牌气质。


        不拘泥于现实的条条框框,敢于打破传统的束缚,大胆利用最新潮流元素,合理搭配新潮时尚玩物,让个性得以解放,彰显天然美感,这就是乔治英伦独有的品牌特性。

 

        Enjoy a colorful life, but also to let the hair and the body to enjoy the warmth of the general home care and maintenance. engeorg has been working to explore and innovate in the beauty industry, and to the conservation of the earnest attitude, professional designer team, scientific square and powerful brand management team, creating such as gentleman has an elegant British style and fashion party brand temperament.


        Does not rigidly adhere to the rules of reality, the courage to break the shackles of the traditional, bold use the latest fashion elements, rational collocation of trendy plaything, and personality to be liberated, can highlight the natural beauty, this is engeorg's unique brand identity.

    
品牌定位--brand positioning 

        成立之初,乔治英伦便以多变的时尚造型、得体的靓丽风格特点闻名,且经过长时间的沉淀与成长,更是成就了一股时尚典雅的英伦风潮,彰显出强大的品牌实力,以及独具一格的品牌定位。


        乔治英伦主要以“青春靓丽范、时尚达人范、都市丽人范、国际潮流范、优雅大方范”五大美发、美甲以及美容美体等服务系列,目标消费人群几乎涵盖了各大年龄层,这更加体现出乔治英伦全面发展、做大做强的品牌战略。

 

        Was first established, famous engeorg with changeable fashion modeling, decent beautiful style and after a long time of precipitation and growth is achievements of a stream of fashionable and elegant British trend, demonstrated the strong brand strength, and the unique style of brand positioning.


        engeorg mainly to "Young beautiful style、Fashion icon style、Urban beauty style、International trend style、Elegant and generous style" five hair, nail and beauty services, target consumer groups covers almost all ages, which reflect a more engeorg full development, bigger and strong brand strategy.